The Situation Before
A 12-person cleaning company operating in Dubai Marina and JBR had built solid word-of-mouth over 6 years but was receiving only 8-10 inbound calls per month from Google. Their profile was incomplete, they had 11 reviews, and were ranking position 9 on Maps.
Their team received 40-50 WhatsApp enquiries per month but were closing only 15% of them not because of price, but because follow-up was inconsistent and slow. No CRM. No pipeline visibility.